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11 Feb 2012

0 BLOG POSTS TITLE OPTIMIZATION TRICKS

I hope you enjoyed reading my previous posts on Search Engine Optimization. Today I will enlighten you with the post title optimization. Every one is aware that the post title has an important role when we talk about blog traffic and proper search engine optimization. So let me start.
Adding Different Meta Description Tags to each and every post will make your Blogger blog stand stand out in the Search Engine Result Pages but I don't know whether you have noticed or not that the default setting of a post title in a blogger template is not seo friendly. Hence there is chances of your webpages getting buried down deep somewhere in hundreds or thousands SERP. Unlike Wordpress, Blogspot blogs has no plugins that will automatically add meta descriptions to each and every post by extracting some information from the post. So to drive a higher amount of traffic to your blogger blog and show off your blog in top 10 result of the first SERP you must optimize the blog yourself . Now to do so you have add some pieces of code to your blogger templates.

Blog Title Optimization From:
Your Blog Title+Post Title  TO Post Title+Your Blog Title

NOTE: DOWNLOAD YOUR FULL TEMPLATE AND SAVE IT SO THAT YOU CAN GET BACK YOUR ORIGINAL TEMPLATE IF SOMETHING GOES WRONG WHILE EDITING YOUR TEMPLATE.

Log in to Blogger Blog with your Google account and go to Design then Edit HTML and now select the Expand widget templates tick box.

Find below given code in your template (CTRL+F):

Search This:

<b:include data='blog' name='all-head-content'/>
  <title><data:blog.pageTitle/></title>



Change To This:

 <b:include data='blog' name='all-head-content'/>
<b:if cond='data:blog.url == data:blog.homepageUrl'>
</b:if>
<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageTitle/></title>
<b:else/>
<title><data:blog.pageName/> ~ <data:blog.title/></title>
</b:if>


Save template . Your post title optimization is done. Now check the individual post of the blog . And look at top of the browser for title It should now look like this:
Post Title+Your Blog Title

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